5/10/2023 0 Comments Daylife radioThis social facet of designing digital products has been described by Löwgren and Stolterman (PDF) as follows: While conveying one’s findings and opinions in discussion is important for designers, deciding what to say and how to say it often proves difficult.īecause team members and stakeholders sometimes hold different opinions on a product, navigating these conversations can be quite challenging. Now more than ever, there is a need to articulate a design “voice” during the early stages of conversation about a product, and to maintain it throughout the process - although this is easier said than done. The shift in focus from documentation to collaboration has put greater emphasis on communication. – Michael Bremer Why Are Product Conversations Important?ĭue to the growing popularity of iterative product development, the spoken word has become an integral part of the design process. Product design and development is a combination of creativity and analysis. However, creating a product takes more than just documentation, and much of it is communicated not visually, but verbally. This creation of visual artifact is widely regarded as our most effective means of communicating thought through a product. As a result, the majority of knowledge captured when we design a product is some form of “corporate memory”: a combination of assets and documentation. We use visuals to express our ideas, whether by building wireframes, sketching interfaces or pushing pixels. Note: This article was first published in Smashing Magazine’s UX Design section on September 29th, 2011ĭesigners are visually literate creatures.
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